BCTA MEMBERSHIP STATUS
Active

SECTOR
Education

HEADQUARTERS
Pakistan

REGION OF INITIATIVE
Asia & Pacific

SDG CONTRIBUTION

The Impact Goal

SABAQ joined Business Call to Action in December 2020 and made a commitment to provide access to quality education to and help improve the learning outcomes of one million Pakistani children by 2024 using its K-5 learning app, MUSE Learning App.

The Market Gap

Educational interventions in Pakistan have focused on increasing enrollment since the country has the second-highest number of out-of-school children in the world. However, being in school isn’t the same as learning and the central challenge is the quality of education. In this context, technology can serve as a useful tool to augment quality learning. However, the resource constraint present in Pakistan does not support the kind of technologies that are needed to unlock its true potential. That is why millions of children in Pakistan are deprived of the benefit of technology to improve learning.

The Business Solution

Accepting the challenge in its entirety, SABAQ aims to leverage technology to make innovations in education accessible to all children in Pakistan. SABAQ utilizes technology to create truly relatable educational digital content for children. Aligned with Pakistan’s National Curriculum, their content includes animated video lessons, interactive exercises, live-shot lessons, story-based instructional content, and teacher guides. The aim is to increase student engagement and improve learning outcomes through high-quality digital content that is fun to learn and easily scalable, making it accessible to millions. SABAQ’s learning app, MUSE, is designed to be used alongside everyday instruction at pre-primary and primary levels to help children develop better literacy, numeracy, and critical thinking skills. MUSE serves as an effective and affordable solution to enhance learning in primary grades across a variety of low-cost and low-resource learning environments. The content is available for the following subjects; Mathematics, Urdu, Science & English. As of 2021, SABAQ has reached 1818 schools with a total of 25,2233 students impacted. In addition to this, they have established 540 learning centers through which 20,000 students developed basic literacy and numeracy skills between 2016 and 2019.