BCTA MEMBERSHIP STATUS
Active

SECTOR
Services

HEADQUARTERS
Tunisia

REGION OF INITIATIVE
Africa

SDG CONTRIBUTION

The Impact Goal

Redstart Tunisia joined Business Call to Action in December 2020 and made a commitment to start 3 new charters for skills development in interior regions of Tunisia for better proximity to women and young people in need of opportunities by 2022. It will also accelerate and incubate more than 100 entrepreneurs, half of them will be from regions in need and 50% of them will be women by 2022. RedStart Tunisia commits to facilitate access to finance and offer honor loans to at least 30 women and youth in need to start their own businesses and create new jobs in their communities by 2022.

The Market Gap

The Tunisian SME ecosystem is often led by entrepreneurs who have to decide the fate of their company on their own. Focused entirely on their business operation, entrepreneurs, especially from the less endowed regions of the country, are overwhelmed by day-to-day business affairs and cannot devote enough time to strategy and business development. With expert technical training and acceleration support, SMEs led by women and youth, in particular, can consolidate their positions in the local market, access international markets, and rise to the ranks of dynamic and innovative enterprises to be creators of value and employment. These companies that are at the heart of the Tunisian economy represent an important lever where different sectors can consolidate and improve their management practices through innovation.

The Business Solution

RedStart aims to work with SMEs as well as entrepreneurs in order to optimize the scale-up and the successful development of young Tunisian companies. It focuses particularly on Tunisians who look to improve the company’s organization, image, and communication. RedStart Tunisia offers the enterprises a fundraising strategy and access to new markets whether at the national level or at an international scale. RedStart Tunisia’s accelerator program works with women and youth to create and develop their micro-SMEs and SMEs to further create job opportunities for low-income individuals. This is being done through skills development and entrepreneurial innovation training targeted towards populations. RedStart Tunisia offers free technical and strategic training to its entrepreneurs during the incubation and acceleration process. The enterprises do not pay RedStart a fee upfront, but they pay a success fee after they have scaled up and have started generating revenue or have won grants.

As an extension of its initiative, RedStart Tunisia is expanding new chapters in the interior governorates (Gabes, Siliana, and Kairouan regions) of Tunisia to be closer to people needing its services.